Fernando Pereira - Senior Product Designer

Hi, I'm Fernando Pereira.

Product designer who turns complex problems into clear, shipped products

Currently at Nubank, designing AI experiences for fraud prevention. Before that, I was a founding designer at a U.S.-based startup and designed for global enterprise companies.

Work

Loadsmart

B2B SaaS

2021 - 2023

Took a carrier platform from zero to market as its founding designer

Role

Founding Designer (IC + team lead)

What I did

Owned product design from the first flows to the design system, guided by user research and UX metrics

Impact

0 → 200+ paying customers
Design practice built from zero

See case study

Loadsmart

B2B SaaS

2021 - 2023

Took a carrier platform from zero to market as its founding designer

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