Based in Brazil
Working worldwide
Work
About
Hi, I'm Fernando Pereira.
Product designer who turns complex problems into clear, shipped products
Currently at Nubank, designing AI experiences for fraud prevention. Before that, I was a founding designer at a U.S.-based startup and designed for global enterprise companies.
Work

Nubank

Fintech

AI agent

2026

An AI agent that helps customers resolve blocked transactions

Role
Lead Product Designer (IC)
What I did
Designing the end-to-end experience of a conversational AI agent, from conversation flows to in-app UI
Impact
16% fewer support contacts on delayed transactions
50%+ of customers completed the AI conversation
Can’t show this one here. Let's talk

Loadsmart

B2B SaaS

2021 - 2023

Took a carrier platform from zero to market as its founding designer

Role
Founding Designer (IC + team lead)
What I did
Owned product design from the first flows to the design system, guided by user research and UX metrics
Impact
0 → 200+ paying customers
Design practice built from zero
See case study

Scotts Miracle-Gro

eCommerce

2025 - 2026

Led a multi-brand redesign of the only Scotts site

Role
Lead UX/UI Designer
What I did
Led the redesign that unified every brand into one eCommerce site for web and mobile, and built the design system every team and agency builds on
Impact
Five brands on one design system
Adopted by internal teams and agencies
See case study

Contact

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